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Surfing in Jeans at the US Open

Surfing in Jeans at the US Open

Thanks to Vans Surf for this surfing in jeans sighting at the US Open of Surfing, August 7th 2010 in...

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Cool Surf Shops: Thalia Surf Shop, Laguna Beach CA

Cool Surf Shops: Thalia Surf Shop, Laguna Beach CA

Thalia is an independent surf shop. Boutique, up and coming brands, a real-life person owner, and a store that feels like...

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Cool Surf Shops: Deus Ex Machina opens in Venice CA

Cool Surf Shops: Deus Ex Machina opens in Venice CA

Hey here’s a cool story. There’s a new surf shop in Venice, CA. It’s the Deus Ex Machina store. The...

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Jack Belli

Jack Belli

Not sure who this guy Jack Belli is but his colors are neat He might be from the OC or...

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Morgan Maassen Photography

Morgan Maassen Photography

Select shots from 21 year old Morgan Maassen, photographer Info: From Santa Barbara Lives everywhere Started shooting in 2007 Uses a Hassleblad...

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The Fonz Fin

The Fonz Fin

Don’t be a hoser, get a Fonz fin from Captain Fin Company. Like them because: - Artwork on fins -...

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Yellow Rat radness

Yellow Rat radness

Can’t tell much about Yellow Rat other than: 1. it’s owned by a guy called Kio Inagaki 2. he lives in...

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Reunion Wetsuits

Reunion Wetsuits

The webs have little to say about Reunion Wetsuits, other than that they’re fairly new, and are worn by team...

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Canvas Surfboards

Canvas Surfboards

Founded by noseriding champ Christian Wach in 2009, Canvas Surfboards is an artist-based surf label that produces purposeful, minimalist surfboards....

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Sundek – Euro Vintage Surf Brand

Sundek – Euro Vintage Surf Brand

Founded in the 40′s, Sun-Dek is an early swimsuit brand that relaunched this past summer. In 1958 they decided to...

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Surf Gifts: Wooden fins

Surf Gifts: Wooden fins

It’s crunchtime for holiday gifts. Here’s an idea: old style wooden surf fins. Though plastic has become standard for performance...

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Wave Cave!

Wave Cave!

Want to go to remote places and sleep on the ground? Want to surf all day and relax in your...

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The Critical Slide Society

The Critical Slide Society

I want to write about everything in this company’s catalog. Thank you Kristy Campbell for giving the heads up. I’m...

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Surf Brand Crush – Warriors of Radness

Surf Brand Crush – Warriors of Radness

Oh. My. God.  Just discovered Warriors of Radness – definitely the most fun, surf culture brand that I’ve seen in...

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Dive into SurfLand with Joni Sternbach

Dive into SurfLand with Joni Sternbach

I very recently discovered photographer Joni Sternbach. Joni specializes in a traditional photography technique using a large format camera and...

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Comical Surf Trailer – Thanks for the Dinner and the Sex

Comical Surf Trailer – Thanks for the Dinner and the Sex

AMazing trailer, brought to you by our friend Jess. How does she find these things: New film from Dion Agius,...

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Summer Surf – Careful with Those Hair Pieces!

Summer Surf – Careful with Those Hair Pieces!

Looking like Laird is cool. But sometimes the sun is too much and your hair starts looking like the straw...

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10 Fathers Day Surf Style Gift Ideas

10 Fathers Day Surf Style Gift Ideas

Fathers day is Sunday, June 19. The waves are forecast to be excellent, and dad likes stuff.  Luckily, our gift...

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Gitman Vintage Shirts

Gitman Vintage Shirts

Saw these the other day and thought they were rad. Did a little research and they happen to fit our...

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Stance (and other) Surf Socks

Stance (and other) Surf Socks

I do not hide from my dorkery. I love socks. I love a long session and a good pair of...

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Surf Bags for Dudes by Gul Surf Co, UK

Surf Bags for Dudes by Gul Surf Co, UK

Gul, a surf company from across the pond, has a great story and can help you get in touch with...

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Post-Surf Threads by Brandy Melville

Post-Surf Threads by Brandy Melville

Hi! Sorry I have been MIA lately; it’s been a crazy couple of months of moving, traveling, etc. But I’m back!...

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You Should Go: “Surf Skate Art,” Opening Night at the Venice Art Walk

You Should Go: “Surf Skate Art,” Opening Night at the Venice Art Walk

On the weekend of May 20th, the annual Venice Art Walk will take place in Los Angeles.  The Venice Art...

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Outstanding Display of Denim

Outstanding Display of Denim

Jet skiing in denim....

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Beautiful Sustainable Surf Racks – Hawaiian Gun Rack

Beautiful Sustainable Surf Racks – Hawaiian Gun Rack

We caught up with Dennis Kahn, the man behind Hawaiian Gun Rack (definition of a ‘gun’ here – not bullet-firing kind),...

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Short Shorts II: Birdwell Beach Britches

Short Shorts II: Birdwell Beach Britches

As you know, short shorts are back. And what better short boardshort for this summer than the classic Birdwell Beach...

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Recent Obsession – Modern/ Retro Bikinis

Recent Obsession – Modern/ Retro Bikinis

We haven’t been having warm beach weather much this year here in SoCal (exactly the opposite actually), but I’m already...

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Girls Surfing In Jeans!

Girls Surfing In Jeans!

It’s been really, really cold in SoCal lately.  I mean, my hands felt like they were going to fall off...

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Sustainable Surf Craft Project on Kickstarter.com

Sustainable Surf Craft Project on Kickstarter.com

Trash on the beach is lame.  This guy says let’s make surf boards out of it. If you’ve not heard...

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Girls’ Boardshort Roundup

Girls’ Boardshort Roundup

To be frank, I’ve never been a big fan of the boardshorts made for ladies.  First, a good majority of...

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Shore Direction and Wave Behavior, or, How I Learned to Stop Worrying and Love The Closeout

Shore Direction and Wave Behavior, or, How I Learned to Stop Worrying and Love The Closeout

When deciding where to surf, going north or south can make a big difference in the wave height and shape....

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About Surfing In Jeans

Ever seen people skiing in jeans? We have and it’s cool. We don’t have snow in LA so we surf in jeans.  And we look sophisticated. So read our stuff.    ...

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